Description

JOB DESCRIPTION

Hearst Television is seeking an Advertising Data Manager. The Advertising Data Manager will lead Hearst Television's digital advertising data operations, owning analytics, attribution, and data integration across ad servers, DSPs, and internal BI systems. This person will serve as the internal lead for advertising intelligence and measurement strategy, and will work in close partnership with the Vice President, Advanced Advertising. They will be responsible for managing Power BI dashboards (internal and client-facing), influencing the product roadmap with data-driven insights, and implementing AI-powered intelligence into performance reporting, delivery pacing, and campaign planning systems.

This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location.

Responsibilities

• Lead implementation and optimization of analytics and attribution tools
• Integrate data pipelines across CRM, OMS, DSP, and reporting platforms
• Maintain and evolve internal and client-facing dashboards in Power BI
• Serve as primary internal contact for advertising measurement and analytics
• Collaborate cross-functionally with Product, Revenue Ops, and Sales
• Provide data-driven guidance for AI applications in advertising delivery and strategy
• Support roadmap planning through data intelligence and insight activation
• Establish data standards and compliance across third-party and first-party datasets

Qualifications

• Bachelor's degree in business, Data Science, Marketing, or related field preferred
• 5+ years experience in advertising data, ad tech analytics, or media measurement
• Proficiency in Power BI, Excel, SQL, and data visualization best practices
• Experience working with DSPs, DMPs, CRM and OMS systems
• Strong grasp of attribution methodology and performance metrics
• Experience applying AI or ML models to advertising workflows is a plus
• Excellent communicator and cross-functional collaborator

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Compensation

The estimated base salary range for this role is between $100,000 and $125,000. The actual base pay is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

ABOUT US

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.